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BreadTalk

Among many new bread boutiques in Jakarta, the one which really sweeps Jakartans off their feet is BreadTalk. In all four of its boutiques, from Mal Kelapa Gading, Mal Taman Anggrek, Plaza Indonesia, and Mal Ciputra, there are always long queues. Afficionados sweep clean fresh from the oven bread.

Breadtalk opened in Singapore on in July 2000 with a revolutionary take on the bread industry. Entering the market with its new concept of a boutique bakery, it shook up the bread industry with its innovative and creative products.

With over 200 varieties of breads, Breadtalk prides itself with the unique bread/cakes names and personalities that echo fun irreverence. The most popular Breadtalk's product is fire floss bun. Cakes include scarlet passion, mint mousse, and sweet chocolate sahara. Breads go for Rp.5.500 to Rp.9.000, while cakes go for Rp.9.500 per piece.

George Quek, Breadtalk's founder, says, "Our bread has a life, a personality of its own," he brags. "We are always looking for innovative changes, for breakthroughs. Nowadays. people like creativity... so we have a very strong six-member international research and development (R&D) team that continues to develop new products."

 

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